Pure Leaf believes that “No” is beautiful: that’s why we helped them put their money where their mouth is by creating the “No” Grants. This program will allow thousands of women to say “No” to unrealistic expectations for motherhood by providing them with some extra financial support. From ordering take out to hiring extra help to clean the house, every mom could use some back up.
We partnered with author and maternal care advocate Elaine Welteroth to help us get the word out. The result: over a billion earned impressions, 99 media placements and hundreds of thousands of applications.