Wendy’s bacon maple chicken Sandwich

Wendy’s released their New Bacon Maple Chicken Sandwich right around the most cherished made-up holiday of them all: Maple Syrup Day. Coincidence? …. Yes, yes it was. But did we tap this sweet, sweet coincidence for all it was worth? You bet your maple syrup-lovin’ buns we did. Millions of people on Twitter joined us in the syrupy celebration by watching our instant holiday classic: The Night Before Maple Syrup Day.

Night before maple syrup day twitter video.

T.V.

We also created commercials to get the word out about Wendy’s latest culinary creation.

INSTAGRAM ADD-ON

In addition, we created an Instagram account for one of the story’s most beloved characters: Dealio, the sweater knitting Armadillo.

Copywriter: Sydnie Felton. Art Director: Katie Curtis. ACD Copy: Ramon De Los Santos. ACD Art: Ethan Tedlock. Creative Director: Jordan Gray