Wendy’s Biggie Bag National TV Campaign

 Pro: The Wendy’s Biggie Bag is everything you’ve ever wanted.

Con: Everything else you’ve ever wanted is now irrelevant.

This spot was featured in the keynote presentation at Cannes Lions 2019, ‘Beefin’ Up Brands: The Power of Creative Transformation.’ to exemplify how we are bringing our social brand voice into broadcast.

C.D.: Jordan Gray

A.D.: Ben Conaghan

CW: myself